To contain churn we must segment telecom customers — because the businessman who doesn’t hesitate to call a customer in Dubai or Alaska at high noon is very different from the thrifty man from Pune who only believes in missed calls.
We have no reason to fear telecom traffic jams, but we must successfully leverage technology and analytics if we are to successfully ride this wave.
Geo-location data from smartphones can be used in very innovative ways.
Telecom analytics is about telecom awareness, telecom domain knowledge and hard-earned telecom experience. It is only after you create this painstaking edifice that the ‘analytics song and dance’ can start.