Everyone seems to agree that the big bang will happen when big data marries AI. Big data will provide the knowledge, and AI will convert this knowledge into winning actions.
The rich used to hide their money in Swiss banks. It can’t be a coincidence that they are now getting ready to store data in Swiss mountains.
To contain churn we must segment telecom customers — because the businessman who doesn’t hesitate to call a customer in Dubai or Alaska at high noon is very different from the thrifty man from Pune who only believes in missed calls.
We have no reason to fear telecom traffic jams, but we must successfully leverage technology and analytics if we are to successfully ride this wave.
Telecom analytics is about telecom awareness, telecom domain knowledge and hard-earned telecom experience. It is only after you create this painstaking edifice that the ‘analytics song and dance’ can start.
We got it right with Phailin, but numerical weather prediction will always pose a formidable challenge.
The way we did R&D in aeronautics in 1990 is likely to be completely different from what it will be in 2020. Big data analytics will be the game changer.
Even a decade ago the statistician was just a dour and faceless creature; an invisible “numbersmith” who never got the respect he deserved. All that’s soon going to change.